What are Sales Qualified Leads ?

Sales qualified leads (SQL) are prospective customers who have crossed the consideration phase and have agreed to enter into the next phase of the sales cycle. What qualifies to be an SQL varies in every organisation. Even internally, many a times, the marketing and sales teams often don't agree on how to qualify leads. Marketing-qualified leads (MQLs) are often identified by the marketing department at the start of the purchase process when the company wants to foster interest in its products. MQLs are typically passed on to sales teams once they have shown intent to buy, thus becoming SQLs.

Account Based Marketing

85% of marketers who measure ROI describe Account Based Marketing (ABM) as delivering higher returns than any other marketing approach! ABM presents highly targeted prospects with your brand and content only if it is relevant to their pain points and needs. ABM is all about shifting your focus from lots of leads to highly targeted accounts like specific organisations and companies that are the best possible fit for your product or service. Each account is treated as its own market, and each one should have a strategy tailored directly to them.

At KIA Biz, we make this process easier for you, by reaching out to key accounts with targeted outreach activities on your behalf. For instance, tailored offers and data just for them. Unlike funnel based marketing, KIA Biz's Account Based Marketing solution is a hyper personalised approach that addresses the pain points of high-value accounts that you cater to, giving you high conversions.

B2B Event Sales

Events give you the much needed audience and surge in your Brand reach. KIA Biz offers bespoke event sales solutions by ensuring sharply targeted audience, guaranteeing sales. Our strategically placed partnerships with organisations across the world enable us to connect with the real buyers who have a strong intent to align with your brand through events.

B2B Magazine Subscription Sales

KIA Biz offers special sales solutions for Magazine and Publishing houses where we offer last mile solutions by ensuring sales of your subscription plans, much beyond just offering you sales qualified leads.

Through our B2B Magazine Subscription Sales solutions, we ensure that your buyer moves rapidly from the engagement phase with the right evaluation materials and converts into sales.

Account Based Marketing

85% of marketers who measure ROI describe Account Based Marketing (ABM) as delivering higher returns than any other marketing approach! ABM presents highly targeted prospects with your brand and content only if it is relevant to their pain points and needs. ABM is all about shifting your focus from lots of leads to highly targeted accounts like specific organisations and companies that are the best possible fit for your product or service. Each account is treated as its own market, and each one should have a strategy tailored directly to them.

At KIA Biz, we make this process easier for you, by reaching out to key accounts with targeted outreach activities on your behalf. For instance, tailored offers and data just for them. Unlike funnel based marketing, KIA Biz's Account Based Marketing solution is a hyper personalised approach that addresses the pain points of high-value accounts that you cater to, giving you high conversions.

B2B Event Sales

Events give you the much needed audience and surge in your Brand reach. KIA Biz offers bespoke event sales solutions by ensuring sharply targeted audience, guaranteeing sales. Our strategically placed partnerships with organisations across the world enable us to connect with the real buyers who have a strong intent to align with your brand through events.

B2B Magazine Subscription Sales

KIA Biz offers special sales solutions for Magazine and Publishing houses where we offer last mile solutions by ensuring sales of your subscription plans, much beyond just offering you sales qualified leads.

Through our B2B Magazine Subscription Sales solutions, we ensure that your buyer moves rapidly from the engagement phase with the right evaluation materials and converts into sales.

Global Appointment Generation

Marketing ready leads are just one step up the ladder of sales. To convert these marketing-ready leads into sales qualified leads, we create a conducive environment to organically engage with your prospective customers. Sales cycles involve gruelling steps of cold calling and setting up appointments. Appointments with the right people in the beginning of the sales cycle reduce the length of each sales cycle resulting in faster revenues and a more loyal consumer base.

Global Appointment Generation

Marketing ready leads are just one step up the ladder of sales. To convert these marketing-ready leads into sales qualified leads, we create a conducive environment to organically engage with your prospective customers. Sales cycles involve gruelling steps of cold calling and setting up appointments. Appointments with the right people in the beginning of the sales cycle reduce the length of each sales cycle resulting in faster revenues and a more loyal consumer base.